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Message: Honda Civic Hybrid: Making A Difference Maybe I feel the need to write a story on hybrid cars because a well-to-do family I know recently bought a Hummer, Their rationalization was the usual one: to help protect their kids. Sigh. Or maybe it is the recent surge of news about the environment or how the north american auto industry - once the world’s great economic engine - is just about officially dead. Whatever the motivation, Honda’s new hybrid Civic almost makes me believe that big automotive companies can get it right . This is what the Honda site says about the hybrid: The 2007 Civic Hybrid: Smokin’ Style, Fresher Air Directly descended from the Honda CVCC, which was the first car to pass the Clean Air Act emissions requirement without a catalyst, the 2007 Civic Hybrid wows with a futuristic shape and high-tech features. Today’s Civic Hybrid represents the very latest in our commitment to positive environmental change. You’ll feel the benefits of the refined gasoline-electric powertrain on the Civic Hybrid right there in your wallet at fill-up time. And with an EPA city/highway rating of 49/51 mpg,* you won’t have to stop for quite a while.The air also benefits with the Advanced Technology Partial Zero-Emission Vehicle (AT-PZEV) rating, which is the most stringent emissions standard achieved by a gasoline-powered vehicle in the U.S. And mile after mile, you get to enjoy the thoroughly modern style, comfort and convenience of a Honda Civic. The Civic Hybrid is living proof that environmentalism and style can go hand in hand. Those MPG ratings are in U.S. gallons. This is a seriously fuel-efficient car. Along with this car Honda is promoting its green “Environmentology“ campaign. Take a look at this site. Honda wins the best CEO quote of the decade award with this from their former President and CEO, Hiroyuki Yoshiro. “By the year 2010, Honda wants to be . . . a company that all people . . . from all over the world will want to exist.” Can we say that about north american auto producers? Not as they exist today but companies can and do change when faced with consumers who demand better products. www.corporateknightsforum.com