CKF Film Friday No. 24: Corporate Social Responsibility And The Profit Motive
Back in the old days—before the Internet—companies thought corporate social responsibility was something government imposed on businesses as a kind of license to operate. Everyone involved in the charade knew that the REAL profit making work was going on behind the drawn curtain of public visibility, but as long as no laws were obviously being broken, or if they were broken in far away lands, well, ok. Of course, in the post Internet world everything has changed. Now a Canadian company with shady dealings in some formerly unheard of country in Africa is finding that distance is no longer an insulator to bad deeds.
Today’s Film Friday looks at what modern corporations are thinking and doing under the corporate social responsibility umbrella. First off is IBM:
How can businesses make money being responsible? Here are some examples from Europe: