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Message: Prevention and Offset: Two Approaches to Turning down the Thermometer Making amends is as natural a human inclination as any. So it’s not surprising that as climate change concerns climb up the totem pole, enterprising organisations are selling cool escape clauses (offsets) that promise to help balance off our energy intensive lifestyles by planting new trees or replacing dirty power with solar power. This is a pretty cool new green market space as long as it is treated as the second layer, where the first layer is trying to reduce as much as possible. *For easy ways to reduce our climate footprint, Prince Charles is keen on Global Cool. *Wondering how to make sense of all these offset offerings? A Consumer’s Guide to Retail Offsetters is a good place to start. *What celebrity eco-activist/corporate types would you like to see battle it out in a climate footprint face-off? We’ll be measuring their climate footprints and giving them 3 months to improve. The person with the biggest per cent reduction wins. Email me your suggestions at toby[at]corporateknights.ca. www.corporateknightsforum.com