Your Email:
Your Name:
To:
Subject:
Message: Greening Newspapers With Plastic Logic For years now the holy grail of the digital media industry as it related to sustainability was in reducing the need for paper-based media. We have all heard how computers would make for paperless offices. The truth turned out to be different. We now used much more paper than ever as a result of computers. That may change. The Plastic Logic company is closing the gap between paper and reusable, paper-like digital displays. That's important because it is hard to immerse yourself in a morning coffee and the Globe and Mail using a 17 inch digital monitor. When catching up on the day's news nothing works quite so well as newsprint. Plus, spilling your coffee on the day's paper is much more forgiving than doing the same thing on your sexy new MacBook. The ease of use and comfort of the morning rag may have met its match though: Manufactured on its Prototype Line in Cambridge, this is the latest advance in a long line of technical successes which the company has achieved within the last twelve months, including the fabrication of the largest plastic flexible active-matrix display in November 2005. The displays utilise E Ink Imaging FilmTM. John Mills, COO Plastic Logic, commented, "Our plastic electronics technology is scalable in both screen size and resolution and this achievement is another important step along our path to 10" 150ppi flexible displays in mass production in 2008." Plastic Logic's focus is now developing key relationships to productise the thin, light and robust flexible displays and on enabling radical product innovation using the technology. If Plastic Logic is successful with its 2008 rollout, say goodbye to carrying that newspaper laden recycling bin to the curb every week. More importantly, the promise of paperless offices may finally be upon us. www.corporateknightsforum.com